NIM Market Decisions Day 2023

Sustainability is one of the megatopics of our time. But do companies understand sustainability as a holistic journey that encompasses the environment, society and the economy?

• Where are the boundaries between greenwashing and greenacting?

• How can greenwashing be recognized/exposed?

• How do brands and retailers make the sustainable transformation and what are the biggest hurdles?

• How can strategy change create sustainable innovation?

• What do real and successful "green" actions and decisions look like in organizations and companies?

• How does sustainability marketing really resonate with customers and how can customers make more sustainable purchasing decisions?

• What does the choice between greenacting and greenwashing mean for humanity and the planet as a whole?