NIM Market Decisions Day 2023
mer 05 lug
|Nürnberg
The Big Decision: Greenacting instead of Greenwashing
Orario & Sede
05 lug 2023, 08:30 – 18:30
Nürnberg, Klingenhofstraße 72, 90411 Nürnberg, Germany
Info sull'evento
Sustainability is one of the megatopics of our time. But do companies understand sustainability as a holistic journey that encompasses the environment, society and the economy?
Where are the boundaries between greenwashing and greenacting?
How can greenwashing be recognized/exposed?
How do brands and retailers make the sustainable transformation and what are the biggest hurdles?
How can strategy change create sustainable innovation?
What do real and successful "green" actions and decisions look like in organizations and companies?
How does sustainability marketing really resonate with customers and how can customers make more sustainable purchasing decisions?
What does the choice between greenacting and greenwashing mean for humanity and the planet as a whole?