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NIM Market Decisions Day 2023
qua., 05 de jul.
|Nürnberg
The Big Decision: Greenacting instead of Greenwashing
Horário e local
05 de jul. de 2023, 08:30 – 18:30
Nürnberg, Klingenhofstraße 72, 90411 Nürnberg, Germany
Sobre o evento
Sustainability is one of the megatopics of our time. But do companies understand sustainability as a holistic journey that encompasses the environment, society and the economy?
- Where are the boundaries between greenwashing and greenacting?
- How can greenwashing be recognized/exposed?
- How do brands and retailers make the sustainable transformation and what are the biggest hurdles?
- How can strategy change create sustainable innovation?
- What do real and successful "green" actions and decisions look like in organizations and companies?
- How does sustainability marketing really resonate with customers and how can customers make more sustainable purchasing decisions?
- What does the choice between greenacting and greenwashing mean for humanity and the planet as a whole?
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