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qua., 05 de jul.



NIM Market Decisions Day 2023

The Big Decision: Greenacting instead of Greenwashing

NIM Market Decisions Day 2023
NIM Market Decisions Day 2023

Horário e local

05 de jul. de 2023, 08:30 – 18:30

Nürnberg, Klingenhofstraße 72, 90411 Nürnberg, Germany

Sobre o evento

Sustainability is one of the megatopics of our time. But do companies understand sustainability as a holistic journey that encompasses the environment, society and the economy?

  • Where are the boundaries between greenwashing and greenacting?
  • How can greenwashing be recognized/exposed?
  • How do brands and retailers make the sustainable transformation and what are the biggest hurdles?
  • How can strategy change create sustainable innovation?
  • What do real and successful "green" actions and decisions look like in organizations and companies?
  • How does sustainability marketing really resonate with customers and how can customers make more sustainable purchasing decisions?
  • What does the choice between greenacting and greenwashing mean for humanity and the planet as a whole?

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